UniGrip Pro Universal Smartphone Mounting System
Sunday, December 14, 2014
Saturday, November 8, 2014
Tuesday, November 4, 2014
CAN YOU FEEL THE SHIFT?
It wasn't long ago when the introduction of High Quality Low Cost HD
Equipment sparked a revolution in lowering the cost of making broadcast
ready TV Shows. As these light weight mobile cameras were made more
affordable the cost of production would hit an all time low. Allowing
online and later offline projects such as Cops and the Real House Wives of Atlanta to become household names. It seemed High Definition Production was king and would be here to stay for a long time.
But Wait! In 2012 the industry would make another shift as production quality went even higher when the cost of 4K Video Production came crashing down. This was due to a flood of new low cost cameras hitting the market.
Artsy DSLR Music Video Style Shows helped to create a whole new way to produce television for shows like Carson Daly's "Last Call" and Anthony Bourdain "Parts Unknown".
Best of all these shows could be made at a fraction of the cost. Coupled with incredibly advanced editing software and any talented high school student could "overnight" become the next Steven Spielberg.
Just when you thought the cost of production couldn't get any lower, guess what... it did. As another High Quality Production player entered the market.
What? Yes the GoPro. The GoPro changes yet another aspect of production... The High Quality Low Cost Action Angle.
Can You Feel The Current Shift?
What
if you could give all of these 4K Camera and Advanced Editing Systems
to 1.75 billion budding Photographers, Film Makers, Artists from around
the world? What if they all started to use that camera every
day to produce billions of cool, interesting photos and videos. Oh wait!
We got that and BTW it's ringing!
More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.
But Wait! In 2012 the industry would make another shift as production quality went even higher when the cost of 4K Video Production came crashing down. This was due to a flood of new low cost cameras hitting the market.
Artsy DSLR Music Video Style Shows helped to create a whole new way to produce television for shows like Carson Daly's "Last Call" and Anthony Bourdain "Parts Unknown".
Best of all these shows could be made at a fraction of the cost. Coupled with incredibly advanced editing software and any talented high school student could "overnight" become the next Steven Spielberg.
Just when you thought the cost of production couldn't get any lower, guess what... it did. As another High Quality Production player entered the market.
What? Yes the GoPro. The GoPro changes yet another aspect of production... The High Quality Low Cost Action Angle.
Since
the dawn of film the cost of paying a stunt man to jump off a cliff
would include insurance, a helicopter and special effects.
Today
we can do the same by just giving a few GoPros to some of the millions
of dare devils around the world who jump off cliffs for fun and we begin
to see the world in a whole new way. Now anyone jumping off a cliff can
bring us along for the ride for less than a $500 investment and if the
video is cool enough, may get them paid!
The cost of
Quality Production is moving down as technology is becoming even easier
to learn. Drones and Underwater Cameras are so easy to use that we can
record in ways we never would have imagined 20 years ago. But can that
cost get even lower?
Can You Feel The Current Shift?
What
if you could give all of these 4K Camera and Advanced Editing Systems
to 1.75 billion budding Photographers, Film Makers, Artists from around
the world? What if they all started to use that camera every
day to produce billions of cool, interesting photos and videos. Oh wait!
We got that and BTW it's ringing!
The
Newly launched Smartphones like the new iPhone 6, iPhone 6 Plus and the
Galaxy Note 4 offer 4K Video along with amazing editing software apps,
these phones may change the game yet again.
Here are just a few numbers according to EMarketer.com
More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.
Smartphone
Photos and Videos have become a part of our everyday life. So much so
that anyone who has the ability to hold a phone and take a picture can
instantly become a world wide sensation via social networks like
Youtube, Twitter or Facebook. In 2014 Facebook claimed over 800 Billion
new photos were uploaded to their servers. While Youtube says more than
100 hours of videos were uploaded every minute in 2014.
What is driving this new shift?
A
never ending drive for news and information and the chance of fame and
fortune as more and more smartphone users share their world of Selfies
and Videos of Police Brutality.
or maybe catching that celebrity out and about.
It
is well documented the shooting video with your phone can bring money
and fame from News Agencies, Popular Gossip TV Shows and more
Now
introduce this low cost capability to the amateur film makers and
suddenly Smartphone Film Festivals start popping up all around the
world.
The Smartphone is evolving into the production studio you carry in your hand. With thousands of the same accessories used by the pros now coming on the market like The UniGrip Pro Universal Smartphone Mount,
anyone wanting to broadcast live to thousands of viewers need only
attach their phone to a tripod, mic up, log into one of many mobile
streaming sites like uStream and start talking and that cost of production drops to tens of dollars.
The type of productions that can be shared instantly to millions of social network viewers from any where in the world.
Can You Feel The Shift Now?
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